IS GRAPHIC DESIGN IMPORTANT?
Graphic design (illustration, graphic design, computer graphics, rough, sketching, typography, etc ... many barbarian names, even if some have entered the current language) to say one and the same thing: the visual representation of a concept.
Design presents your public image and dictates the perceptions we have of your products and services, and therefore your brand.
Do not we say familiarly that the first image is often the right one? This adage is particularly valid concerning the feeling that one feels about a brand or its sign ...
It is more than likely that the first thing that will attract the interest of your potential customers is a website or an ad, a flyer, a brochure, the point of sale or the packaging of your product.
Graphic design can express the style of your business and its attitude. Is your business classy or modern for the children's market? Customers can get an idea of your environment beyond your products per se, if only by graphically processing your image.
To conclude, be aware that a poorly designed graphic design and treated over the leg can be counterproductive, even catastrophic.