MARKET STUDIES FOR BETTER DECISIONS.
Conducting a market research helps entrepreneurs make better business decisions and avoid costly mistakes. Market research collects data on topics such as product design, branding, advertising concepts, sales channels, and customer service. The knowledge gathered can be used to develop your business plan, or measure the success of your activities to adapt as needed. Common mistakes in market surveys.
Here are, according to our observations, three common traps:
1. Rely on free data from the Internet
2. Query your personal network
3. Rely on anecdotal feedback