10 OBJECTIVES TO BOOST YOUR DIGITAL STRATEGY.

Regardless the size of the company or sector, many professionals decide to invest on the Internet and social networks without defining specific marketing objectives. If digital marketing is virtual, the implementation of a marketing strategy and the results that appear are very concrete. Like any project, web marketing must meet developed marketing objectives upstreaming to maximize its potential.

Here are 10 marketing goals adapted to social marketing:

Goal 1: Increase your traffic

Objective 2: Improve the brand image (e-reputation)

Goal 3: Increase the conversion rate of your website

Goal 4: Increase your contact list

Goal 5: Increase your number of qualified leads

Goal 6: Increase sales

Goal 7: Retain Internet users and build a community

Goal 8: Reach influencers and bloggers

Goal 9: Increase internet users engagement

Goal 10: Involve your employees

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