Marketing can seem like a fuzzy business for many people, and the difficulty of quantifying the return on investment, like communication, does not help to take this activity into consideration.
Online marketing is a recent means of communication, specific to the dynamic and uncertain environment of the Internet.
When it comes to implementing effective online marketing, there are many things to consider.
Online marketing is indeed an activity in itself, to take into account and develop whatever your activity. Many things are to know and take in hand.
So, keep informing yourself on the subject and get started!