What is digital marketing?
Digital marketing uses digital channels to sell a product or promote a brand to consumers. It is based on the development of the use of the Internet and connected objects. Websites, social networks, mobile sites, applications for smartphones and tablets, GPS, online videos are at the heart of digital marketing.
How to build a marketing strategy?
For all companies, marketing is an effective commercial strategy.
Its web version takes into consideration all the characteristics of new media on which a brand can position its products and services.
The development of a marketing strategy consists of 5 steps:
Analysis of the opportunities of your market (existing or to be created).
Targeting your customers.
Positioning your offer.
Determination of action plans (marketing mix).
Control and revision of your offer.