Differently from a website, which is the showcase of a company, a professional blog is a more informal space of expression with the purpose of making indirect communication about a company or its products / services. It consists of regularly updated articles dealing with a particular domain. The goal is to position your company as an expert / reference in a specific area, but also to bring visibility to the company. Blogs not only help the business become more credible, but it also helps increase the online visibility by optimizing the site for search engines.

Blogs help you rank in search engines.

Blogs will help you tell stories.

Blogs can connect you with traditional media.

It improves your image to stay away from competition.

It allows you to communicate about your products and the news of your company.

It makes your website alive.

It helps to manage the customer relationship, to gain their trust by communicating with them.

It builds loyalty.

It improves the SEO and therefore your notoriety.

It generates traffic on your site.